Brand Manager

Job Specification: Brand Manager

Overview

The Brand Manager will be responsible for developing and executing brand strategies to enhance the overall market presence and performance of our products. This role requires a creative thinker with strong analytical skills and a passion for brand management.

Key Responsibilities

• Develop and implement brand strategies that align with the company's objectives.

• Conduct market research to identify consumer trends and insights.

• Manage the brand's marketing budget and ensure effective allocation of resources.

• Collaborate with cross-functional teams including product development, sales, and marketing.

• Monitor brand performance and make data-driven decisions to optimise marketing efforts.

• Create and oversee marketing campaigns to enhance brand awareness and engagement.

• Develop and maintain brand guidelines to ensure consistency across all channels.

• Build and maintain relationships with external partners, agencies, and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Proven experience in brand management or marketing roles.

• Strong understanding of market research and data analysis.

• Excellent communication and interpersonal skills.

• Creative mindset with a strong attention to detail.

• Ability to work collaboratively in a fast-paced environment.

Preferred Skills

• Experience with digital marketing and social media strategies.

• Familiarity with product development processes.

• Proficiency in marketing software and analytics tools.

Working Conditions

• Full-time position based in our office.

• Occasional travel may be required for market research and events.